Strategy

Four Seasons Hotels & Resorts: PR Strategy

The team was looking to sharpen their public relations plan for sharing a new pool club environment, and spotlighting a “Bahia Nights” outdoor dining concept. This deck offers a variety of polished content to update the approach, including a press release, social media posts and analysis, paid creative content, and other recommendations for effectively sharing the news. View or download the presentation here, or click on the image.

Kauffman Fellows: Event Strategy

This project helped the organization shape its flagship international summit. Reviewing key challenges, strengths and considerations of the current vision, it armed the team with critical information and guidance to ensure a successful event. View or download the presentation here, or click on the image.

Tun Candles: Product & Marketplace Strategy

Collection of product marketing projects for Etsy marketplace, including copywriting, product storytelling, logo and flyer design, and more. View or download the presentation here, or click on the image.

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Copywriting & PR